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The Process
Creative journey
The design process for the new QUUR AW24 collection was a creative journey focused on crafting a line that exudes confidence, comfort, and a touch of luxury. Inspired by these core values, we meticulously shaped every detail of the collection, from the selection of fabrics to the color palette that embraces the nuances of the season.
Unique fabrics
The collection features unique and refined fabrics that not only feel great to wear but also offer a luxurious appearance. The colors of the AW24 collection are a blend of classic base tones (Black Beauty, Midnight Navy, and Tiger’s Eye) combined with fresh and warm hues (Orchid Mist, Acai, Blue Fog, and Cannoli Cream). This allows for endless combinations, with each color adding a unique dimension to the pieces, as we strive for versatility and timeless elegance in every design.
With this collection, we have created not just clothing, but an experience that inspires women to feel their best, whether in everyday life or special occasions. The QUUR AW24 collection embodies what it means to be confident and comfortable, with a touch of luxury that completes every outfit.
Highlights
Highlights of this collection include the long coats. The colors, materials, and fit make these coats perfect for both the stables and leisure time. A standout in this collection are the coats and vests made from a beautiful, glossy fabric that almost resembles velvet, shifting colors with every ray of light.
Additionally, this year we have designed a stunning QUUR all-over print that can be found on various garments, making them truly unique items.
We are proud of this new collection and hope it makes you as happy as it makes us as a team!
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